Privacy Policy
Last Updated: July 2026
At AVANT PREMIERE WATCHES, we value the protection of your personal data as much as the quality of the products we design. This Privacy Policy explains what information we collect when you use our website or place an order, how it is used, and what rights you have.
Our online store is hosted and powered by Shopify, which allows us to operate our services and securely process your orders (hereinafter referred to as the "Services").
This Privacy Policy applies to all personal information collected when you access, use, make a purchase, or communicate with us through the Services.
In the event of any conflict between these provisions and our Terms of Service, this Privacy Policy shall prevail for all matters relating to the collection, processing, and disclosure of your personal information.
We encourage you to read this policy carefully. By using our Services, you acknowledge that you have read and understood how your personal information is collected, used, and, where applicable, shared.
The personal information we collect
When we use the term "personal information," we mean any information that can directly or indirectly identify you, or that can reasonably be associated with you.
This definition does not include data that has been anonymized or can no longer identify you.
Depending on how you use our Services, your place of residence, and applicable law, we may collect or process the following categories of information:
Contact Information
Name, postal address, billing address, shipping address, phone number, and email address.
Financial Information
Information relating to payment methods (credit card or bank account), transaction details, payment confirmations, and other information necessary to process your orders.
Account Information
Username, password, security questions, preferences, and account settings.
Transaction Information
Items viewed, added to your cart or wish list, purchased, returned, exchanged, or canceled, as well as your transaction history.
Communication with us
Information contained in exchanges you have with us, particularly when you contact our customer service.
Device Information
Information about your device, browser, network connection, IP address, and other technical identifiers.
Usage Information
Information about your browsing and interactions with the Services, including how you access them and the features you use.
Sources of personal information
We may collect your personal information from various sources, depending on your use of the Services:
Directly from you
When you create an account, use the Services, place an order, communicate with us, or voluntarily provide us with personal information.
Automatically when you use the Services
Certain information is collected automatically from your device when you browse our site or use our Services, particularly through cookies and similar technologies.
From our service providers
We may receive information from providers who act on our behalf in the operation of the Services or the implementation of certain features.
From our partners or other third parties
In some cases, we may also receive information from commercial partners or other third parties, in accordance with applicable law.
How we use your personal information
Depending on how you interact with us and the Services you use, your personal information may be used for the following purposes:
Provide, personalize, and improve the Services
Your personal information allows us to:
- process your orders and payments;
- fulfill our contractual obligations;
- manage your account and remember your preferences;
- organize shipments and any returns or exchanges;
- send you notifications relating to your account or orders;
- allow you to post reviews;
- personalize your shopping experience, particularly by recommending products that may interest you;
- continuously improve our Services to better meet your expectations.
Marketing and advertising
Subject to applicable law and, where appropriate, your consent, we may use your personal information to:
- send you marketing or promotional communications by email, SMS, or postal mail;
- present you with personalized advertisements on our site or on partner sites, based on your purchases, items viewed or added to your cart, and your use of the Services.
Security and fraud prevention
We use your personal information to ensure the security of the Services, particularly to:
- authenticate your account;
- secure payments and transactions;
- detect, prevent, and address any fraudulent, illegal, or malicious activity;
- protect our users, our Services, and, more generally, the public interest.
The confidentiality of your account credentials is your responsibility. We recommend that you never share your username, password, or any other access credentials with a third party.
Communication with you
We use your personal information to respond to your requests, track your orders, assist you when you contact our customer service, and maintain our relationship with you.
Legal obligations
We may be required to use your personal information to comply with our legal or regulatory obligations, respond to a request from competent authorities, participate in legal proceedings, or defend our rights. It may also be used to enforce our Terms of Service and other policies, or investigate a possible violation thereof.
How we share your personal information
In certain circumstances, we may share your personal information with third parties, only when necessary and in accordance with this Privacy Policy.
These situations may include: