Watchmaking
From the everyday to the intimate
Since our beginnings, we have been designing objects whose presence imposes itself with simplicity, almost as an obvious fact. For us, the watch has become the most personal expression of this approach. It travels through the years with the wearer, gathering memories and ultimately telling a story that belongs only to them.
Few objects hold such a discreet yet essential place.
Discover the studio: avantpremiere.fr
The objects that stand the test of time are not the most spectacular, but the most fitting.
More Than Just a Name
The spirit of a preview
A premiere is a special moment. It's when a creation is revealed for the first time, when an object is discovered with curiosity, attention, and emotion. We design our watches with the ambition of preserving this rare quality: that of continuing to inspire attachment over time. Not through the novelty effect, but through the precision of their design.
Watches whose presence remains as evident after years as it was at first glance.
Omicron
The sign of our independence
Our emblem is the Greek letter Omicron. A basic shape that evokes the first gesture of creation, the one that gives form to an idea. Its name literally means "small o." We see in it a reflection of our own dimension. In our eyes, it is not necessary to be large to design objects that matter.
This human scale is our strength. It allows us to remain true to our vision, without compromise.
Accuracy
Finding the balance between form and emotion.
Simplicity
Remove until obvious.
Durability
Designed to last.
Elegance
Saying a lot with a little.